agreed but we can guide and educate to show the correct point of quality, rather than price

Yes, but...

Uphill struggle to overcome the inertia of moving away from known and perceived trustworthy brands

Yes, but...

Uphill struggle to overcome the inertia of moving away from known and perceived trustworthy brands

Thats a point, most realise a yale lock isn't as good as a Chubb lock but doubt many would realise a yale alarm is as dire as it really is.

Same issue with Chubb security. As Chubb locks have a decent name, you assume Chubb security would be the dogs danglies.

I would definately trust Yale over 4i alarm guard secware or any of us lot if I was a 60 yr old guy with a 3 bed bungalow.

Yes, but...

Uphill struggle to overcome the inertia of moving away from known and perceived trustworthy brands

i used to think that cubit, but once you bring up a respected brand name? who in our industry has a respected brand name with the public apart from siemens?

I think you should only sell monitored alarms

 

That's what I meant by changing my business model!

I would definately trust Yale over 4i alarm guard secware or any of us lot if I was a 60 yr old guy with a 3 bed bungalow.

Problem is, so would I knowing no different.

I would definately trust Yale over 4i alarm guard secware or any of us lot if I was a 60 yr old guy with a 3 bed bungalow.

id agree

i used to think that cubit, but once you bring up a respected brand name? who in our industry has a respected brand name with the public apart from siemens?

GE had some recognition because of GE money but that seems to have gone southward in recent times.

 

Other than that there aren't really any brands that I can think of that would have consumer recognition.

Same with a lot of things though. If I set up Brough's restaurant I'd have a much more difficult challenge than signing a franshise deal and putting a big yellow M outside. Same with Spar etc.

i used to think that cubit, but once you bring up a respected brand name? who in our industry has a respected brand name with the public apart from siemens?

Not saying it's a shoe ing for the major brands, just that they have one hell of an advantage.

 

As for Siemens, i genuinely think most of Joe P are blissfully unaware the do security products. However, they get a head start due to their overall branding.

id say 15 yr ago GE was a brand id buy? but since? while there are some great manufactures like honeywell, elmdene and cqr. they have no end user awareness apart from maybe honeywell.