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Signage is covered under the Town and Country Planning Regs.

Unilluminated EWD are an advertisement however, they covered by "deemed consent" (Class 2B), provided it does not exceed 0.3 of a square metre in area.

As soon as you illuminate the EWD it is no longer covered under deemed consent, unless covered by (Class 1) non-public space or (Class 4) in a retail area. You would need to apply for permission from the planning authority, at least that was my take on it anyway.

This means it IMO would rightly go through the proper process and give the public a chance to appeal against having to look at a bright white blob on your wall.

When you think about it the owner of the house isn't the one that sees it out his window all day.


Here's the guides provided on the planning portal website.

https://www.gov.uk/government/publications/outdoor-advertisements-and-signs-a-guide-for-advertisers

http://planningguidance.planningportal.gov.uk/blog/guidance/advertisments/
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