James why don't you fix the 'Trade Only' section that doesn't work on any area of the site instead of enforcing (what is in this case) a pretty and pointless rule.
You want some members not to be able to access public yet the feature has never worked.
Good luck Joe, glad to hear all is going well for you.
Leigh I would ask yourself how many monthly subscriptions do you have (sky etc.) ?
Do any of them seem more important than a subscription that can protect your home and everything inside? Starting from around £25 per month I think it's a no brainer.
If I'm out of the office you rarely get an email reply from me and never at the weekend. I leart pretty quick that customers are like pets, they need to be trained.