Also when life-critical ( ) items go faulty, such your TV, you are more inclined to pay for its repair than an alarm system that can save your life or your valuables.
With alarms though, especially with contract customers, they always expect everything for free. How many calls have we had "I want to change alarm companies because my current co has charged me for a call-out". Don't even bother talking to them anymore - when they find out it will cost them more money to change companies they soon shut up. But everybody wants something for free and is prepared to for it. Hail Jeff's signature.