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Augmented Reality There was a glut of press attention given recently to a free Android and iPhone application called "Chestburster" which allowed users to see a 3D ‘alien’ type creature emerge and come to life when viewing a particular static image along with gory sound effects. This image could be downloaded from their website and placed; for example, on a t-shirt / computer screen or as a printed image. Whilst this was very much a niche ‘toy’ to demonstrate the possibilities it is a powerful reminder that augmented reality (AR) is very much here and all of the tools required to utilise it are available now. AR uses static ‘trigger’ images or location data such as GPS to overlay virtual content on top of the real world. This virtual overlay can then be interacted with based on user input if they so wish. To bring people up to speed and help explain the possibilities we can look to Google as a good example of usage. Apple have been developing wearable systems (iShades?) to provide AR functions since 2008 or earlier. Google have been working for just as long on "Project Glass" which is in effect a pair of clear glasses which overlays 3D virtual images and data onto a real 3D landscape. In a basic form it would effectively allow you to have a ‘Streetview’ style view of streets as you walk around in an area or for the purposes of directions. This could theoretically extend to whilst driving and can indicate locations of landmarks or retail outlets etc… Go a step further if you would and imagine looking at a retail outlets signage and suddenly it comes to life listing the current special offers and promotions. With this being Google of course the content of such promotions can be specifically targeted for your demographic or interests. They can even remind you of that item which you looked at before but didn’t buy at the time for which they can offer you a unique one off discount…. Billboards will just be blank canvasses in future, a man and woman walking down the road may see a different moving advertisement each or may even see a different advert if together than they would each see apart. Those in a vehicle would see the same billboard specific perhaps to the type of vehicle they are driving or their plans for that evening. This is aside from any seamless integration of social networking applications, checking in to locations, advising stores or restaurants of your details as you enter the premises… “Hello Mr. Smith, it’s good to see you again, did you enjoy the steak last week?” You can begin to see what could be achieved through careful application of this additional layer of reality when usage becomes common. - So you may rightfully ask ‘What does this mean to us in the Electronic Security Industry though Joe?’ Whilst it is arguably the retail and entertainment sectors that will see the most dramatic impact from this technology it still allows our industry many ways of capitalising on the technology to deliver our services more effectively and efficiently. Some examples could be as follows: Training Whilst there is no replacement for full on training it would be a powerful tool to allow engineers to see a video demonstration or a list of specifications when viewing a signalling device or alarm panel. A link can be given to contact the manufacturer or ARC or maybe to documentation or a replacement parts lists. Circuitry can be overlaid with plans and inputs and outputs labelled to millimetre accuracy in clear text and full colour with active links to enable context based content. This training can also be extended to security system users to explain how to reset an alarm or to help them understand how to omit a detector or zone or other such issues. Marketing It can be difficult sometimes to convey an important message in the short length of time in which you hold captive a persons attention whilst they read a brochure or advertisement. Through AR you have an opportunity to showcase your products and services in a manner that is relevant to the end user. Complex issues can be more effectively delivered through media playback or animated images or diagrams triggered by static images on a website or leaflet for example. Day to day usage Aside from training and graphical overlays it may be that suppliers can start to think more diversely in their approach. Why have a keypad on the wall at all if a virtual keypad could display upon approach for verified users carrying an authenticated fob or similar? Why not allow engineers to receive feedback from detector positioning and any masking to allow an overlay showing precisely where the detection covers within an environment during the installation of equipment? This data could even be used as a form of Kinect style visual overlay of a scene to provide ARCs with an image of the specific activity that led to an alarm activation so as to allow them to make an informed decision on a relevant handling procedure. Bell Boxes These already provide a form of advertising for Electronic Security companies but what if the same devices could trigger advertisements in full even with geographic based promotions? Imagine a virtual billboard on every home which can be constantly updated remotely if you wish? Promotional offers could be provided simply on the basis of having viewed an existing installation and then making an enquiry or you could even elect to provide some form of promotion for specific properties which generate enquiries based on their location. - I have only scratched the surface of some of the possibilities that could potentially be achieved. With a little imagination I am sure that each of you could find a way to use this technology to your advantage and I would ask that you begin to consider how you could go about utilising it to full effect in your own business by making it a reality before it becomes ubiquitous. The final word goes to T.S.Eliot... Human kind Cannot bear very much reality. Time past and time future What might have been and what has been Point to one end, which is always present
Innovation It is easy with hindsight to look at some developments and think 'why didn't I come up with that?' We are currently living at point in time where technology is developing rapidly across a wide spectrum of disciplines, this is at the same time as we are bringing billions more people online to join the global discussion. Will this inevitably lead to progression or will these new minds need first to assimilate all of the current and existing ideas in order to further innovate? I beleive that there is immense value in being able to look at your existing problems from an outside perspective. It is all too easy today to say that something is "impossible" if you have only one or a few fixed ideas about how something can be acheived. We can focus too often on fixing the symptom of an issue rather than looking to the root cause. In addition, some of the barriers that led to dead ends when perhaps we first investigated an issue have perhaps been removed since or will be over the next few years. There is a risk that a viable solution could be missed as you may automatically write off what is a valid answer based on your past experiences, without looking objectively at the issue as it presents itself here and now (and in the future). Progress The British government has indicated in the past that it sees innovation as a key 'currency' in the future as more mundane or manual tasks become automated: "We want to make sure that Britain is the best place in the world to run an innovative business or service - this is critical to the UK's future prosperity, our quality of life and future job prospects" (Department BIS - Policy statement) Innovation is celebrated in our sector with annual award schemes and peer review. There have been attempts within the industry to push the benefits of apprentiships with programmes such as the "Engineers of tommorow - 100 in 100" (pdf) which has been vocally led by Simon Banks We have a history within our industry of being at the cutting edge of technology in order to stay one step ahead of the more manevolent members of society and this continues to be the case. There is no doubt that many of the people working within the industry already have an idea of the capabilities they want to see from equipment within 5 - 10 years and currently the technology is lagging behind the ideas being generated, how long will this last for though? Electronic Security This perhaps leads to some questions that the Electronic Security industry can ask of itself regarding innovation: What steps can we take to avoid blind spots and recognise all possibilities? How do we as an industry ensure that such opportunities are not missed? Are we introducing enough new thinkers to our industry through measures such as apprentiships? Should we do more to encourage transparency from manufacturers about their roadmaps? Is some innovation only possible through collaboration? Not all change is good, how do we differentiate the good from the bad? Do we consider other points of view enough? Does your business carry out enough research and development? These questions are worth considering regardless of the sector of the industry to which you belong as they may have a impact upon you at some point. As always please share your thoughts and views on the subject.